P&G to Nix Brand Spokespersons

Just as the consumer product giant is planning to cut as many as 100 of its brands, some of its spokespeople will also be on their way out. Procter & Gamble has announced that it will cut back on its brand ambassadors as a way to simplify advertising and lower costs.
 
Among those who will retain their status are P&G’s two main global spokespeople for one of its billion-dollar brands, Head & Shoulders—Lionel Messi and Sofia Vergara. The two will serve globally, rather than P&G naming multiple spokespersons for various regions around the world.
 
Shorter ads “with higher impact” are also reportedly in the works.